Over 50 Percent of App Users Decide Not to Download an App Due to Privacy Concerns
Source: PewResearchCenter |
In Kevin
Guidry’s short essay entitled “Digital Divide or Participation Gap? Will Mobile
Affect it?,” which includes information about the participation gap, his
definition of the term focuses solely on the aspect of those who will not have
equal access to technology. He then briefly mentions how “tribal” colleges have
a culture of not having access to the various technologies, and if they do,
they limit how it is use. What he may not know is that this is slowly becoming
a trend across America. The Pew Research Center released a study on September
5, 2012 that demonstrated that people are becoming leery of technology because
of privacy concerns. In the study “Privacy and Data Management on Mobile
Devices,” they found that 57 percent of all app users uninstalled an app or
decided not to install an app due to the data the app would collect. This is
very important for the digital community to know since many of the technologies
that we use today are largely based on apps.
Source: PewResearchCenter |
Continuing
with privacy concerns, many people are turning off the tracking location
feature on their phones. What is interesting about this is that this varies
greatly between age groups. Younger age groups do this more often than older
ones. One explanation for this is that the younger age groups are simply more
aware of this feature. This could greatly contribute to the participation gap
because the old can no longer teach the young about nuisances that come along
with technology, so no matter how many computers people have it will
essentially be self-taught.
Growing Participation Gap Due to Privacy Concerns
In terms
of mobile audiences, we could see a shift in people truly embracing new
technology and learning the ends and out of it to people who will only use new
gadgets to perform basic tasks. Since this generation is more aware of privacy
concerns, we can see a drastic increase in this group limiting their access to
new gadgets. As I stated before, this will increase the participation gap since
as this generation becomes older and less involved in technology, there will
not be many people who are able to pass down knowledge.
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